The Groups feature in Cadence allows you to segment your audience for more effective communications. From the Groups Menu › Settings section, you can configure who can create groups and then use these segments to send targeted messages, notifications, and content to specific attendee segments rather than broadcasting to everyone at your event.
When to use
When sending announcements to specific departments or teams
When sharing specialized content with interest-based segments
When coordinating activities with specific attendee groups
When managing communications for different event tracks or sessions
Before you start
You must have System Administrator or Event Manager permissions to configure group communication settings. Groups must already exist in your event before you can send targeted communications.
How to do it
Log in to your Cadence Admin account.
Navigate to your event dashboard.
Select "Groups" from the left sidebar menu.
Click on "Settings" in the submenu that appears.
Configure the "Allow Users to Create Groups" setting based on your communication strategy.
Enable this setting if you want attendees to form their own interest groups for organic networking and communication.
Click "Save" to apply your settings.
Return to the main Groups list by clicking the "Groups" tab.
Select a group you want to communicate with.
Click on the "Communications" tab within the group details.
Choose your communication method:
Send notification
Create message in group channel
Share content with group
Compose your message with a clear subject line and concise content.
Keep messages focused and relevant to the specific group to prevent notification fatigue.
Select delivery options such as push notification, email, or in-app only.
Schedule the message for immediate delivery or a future time.
Preview your message to check formatting and content.
Send your communication to the group.
Monitor engagement metrics in the Analytics section to assess effectiveness.
Troubleshooting
If your targeted communications aren't reaching group members:
Verify group membership is current and accurate
Check that notification settings are enabled for the group
Ensure members haven't opted out of the communication channel you're using