Medical Congress Reportable Metrics


1 - Appointments Planning & Execution:  
  • Appointment Breakdown: 
  • # of Appointments Proposed 
  • # of Appointments Responded -response rate- 
  • # of Appointments Confirmed -confirmation rate- 
  • # of Appointments with No Response -response rate- 
 
  • Appointment Attendance: 
  • # of Appointments Confirmed 
  • # of Appointments with Multiple HCPs 
  • # of Confirmed HCPs and internal attendees 
  • # of Check-In HCPs / # of HCPs met 
  
  • Declined Appointments:  
  • # of Declined Appointments 
  • Decline rate 
  • Decline Reasons (Not Attending, Fully Booked, Other)  
 
  • Cancelled Appointments: 
  • # of Cancelled Appointments 
  • Cancellation rate 
  • Cancellation Reasons (Merged, No Response from HCP, Other – Internal Cancelation Request) 
 
  • No Shows:  
  • # of HCPs and internal attendees that did not show up at the appointment 
  • # of Confirmed Meetings to which all Invited HCPs did not show up   
 
  • Ancillary Meetings: 
  • # of Confirmed Ancillary Meetings (Dinners) 

 2 - Meeting/Appointment Details:  
  • Appointments by Meeting Objective (Objectives Breakdown)  
  • Appointments by Division (Medical, Clinical, Commercial)  
  • Appointments by Topic  
  • Appointments by Therapeutic Area  
  • Appointments by Therapeutic Area per Division (Medical, Clinical, Commercial) 
  • Appointments by Meeting Location (Room Breakdown per Day) 
  • Appointments by Custom Fields defined by Account 
 3 - HCPs Classification: 
  • HCPs per Region  
  • HCPs per Therapeutic Area 
  • HCPs per Custom Field defined by Account 
4 - Team Attendance: 
  • Appointments by Person (Team Member):  
  • Proposed / Invited (on each Congress – Year-to-Year Comparison) 
  • Total Engagements / Attendance / Engagement Rate (on each Congress – Year-to-Year Comparison) 
 
  • Appointments by Congress:  
  • Proposed / Invited (per person – Year-to-Year Comparison) 
  • Total Engagements / Attendance / Engagement Rate (per person – Year-to-Year Comparison) 
 
  • Appointments by Condition:  
  • Proposed (per Congress, per Person and Year-to-Year Comparison) 
  • Invited (per Congress, per Person and Year-to-Year Comparison) 
  • Total Engagements (per Congress, per Person and Year-to-Year Comparison) 
  • Attendance (per Congress, per Person and Year-to-Year Comparison)  
  • Engagement Rate (per Congress, per Person and Year-to-Year Comparison) 
 5 - User Adoption & Utilization Data: 
  • Active User Login Trends:  
  • # of Active Users  
  • Mobile Logins 
  • Web Logins 
  • Active User Logins by Month  
  • Active Users by Region 
  • Active Users by Country 
  • Active Users by Department (Medical, Marketing, Clinical Research, Sales, etc) 
  • Active Users by Therapeutic Area 
  • User Activity History per Appointment